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SUMMARY:Understanding the (Fake) Meat Debates: Examining Public Perceptions of Alternative Proteins
DESCRIPTION:SUMMARY: The alternative protein landscape\, comprised of both plant-based animal product alternatives and the emerging field of cellular agriculture (including cultivated meat)\, has become a flashpoint for contemporary food system debate. Drawing from a mix of interpretive and empirical methods – including stakeholder interviews\, media analysis\, public opinion surveys\, and consumer focus groups – this presentation provides an overview of key points of contestation in the “fake meat” debates. Fundamentally\, the research argues that consumer attitudes and behaviors toward alternative proteins cannot be reduced to traditional determinants of food choice alone – notably taste\, price\, and convenience. As relevant as those factors continue to be\, public perceptions of alternative proteins are also influenced by a set of broader ideologies related to meat\, animals\, technology\, and the industrial food system as a whole. Highlighting divergent perspectives between and among devoted carnivores\, flexible omnivores\, vegetarians\, and vegans alike\, the presentation reflects on the future of alternative protein in terms of its technological development\, market activity\, and public discourse.
URL:https://sustain.ucla.edu/event/understanding-the-fake-meat-debates-examining-public-perceptions-of-alternative-proteins/
LOCATION:2121 Murphy Hall\, 410 Charles E Young Dr E\, Los Angeles\, CA\, 90095\, United States
ATTACH;FMTTYPE=image/png:https://sustain.ucla.edu/wp-content/uploads/2024/05/Understanding-the-Fake-Meat-Debates-Examining-Public-Perceptions-of-Alternative-Proteins.png
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DTSTART;TZID=America/Los_Angeles:20240520T160000
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SUMMARY:**CANCELLED** -- "Grand Theft Eco" Episode 1 Screening
DESCRIPTION:Given the uncertainty surrounding a possible UAW strike starting next week\, we’ve made the decision to cancel the Monday\, May 20 screening of Grand Theft Eco. Rest assured\, we will hold an official launch event at a future date TBD for us to celebrate this vital project together. \nWe appreciate your understanding\, and we will provide a new date when we have it.  \nGrand Theft Eco is a machinima series and pedagogical engine that repurposes the video game Grand Theft Auto to explore possible eco-futures of LA in the year 2050. Each episode offers an alternative to dominant dystopian narratives about climate change futures by developing nuanced storyworlds in which crucial environmental problems have been addressed\, but issues of social inequality continue to trouble how the solutions are experienced. \nThis premiere screening shares the first episode of Grand Theft Eco\, The iBear in the River\, which focuses on a vibrant and revitalized LA River landscape that brings together two teenagers\, Kerstin Connor and Yolanda Arellanos\, in an adventurous chase to retrieve a lost electronic toy. As the girls explore the landscapes and neighborhoods along the river\, they forge a temporary friendship that persistent inequalities ultimately drive apart.
URL:https://sustain.ucla.edu/event/grand-theft-eco-episode-1-screening/
LOCATION:Kaplan Hall 193\, 415 Portola Plaza\, Los Angeles\, CA\, 90095\, United States
ATTACH;FMTTYPE=image/png:https://sustain.ucla.edu/wp-content/uploads/2024/05/GTE_Ep1_Poster_DSS2_8.5-11-1.png
ORGANIZER;CN="UCLA LENS (Laboratory for Environmental Narrative Strategies)":MAILTO:uclalens@gmail.com
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