Book Talk: MEAT: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future

Join Bruce Friedrich, Founder and President of The Good Food Institute, for a discussion of his new critically acclaimed book MEAT. In MEAT: How the Next Agricultural Revolution Will Transform Humanity’s Favorite Food—and Our Future, Friedrich lays out a bold vision: a future in which humans continue to enjoy meat that tastes the same as what they know and love but is produced without the inefficiency of cycling crops through animals. Standing at the crossroads of science, policy, and storytelling, Friedrich channels the urgency of a climate activist, the clear-eyed pragmatism of a seasoned entrepreneur, and the forward-looking optimism of a visionary.

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