Understanding the (Fake) Meat Debates: Examining Public Perceptions of Alternative Proteins
2121 Murphy Hall 410 Charles E Young Dr E, Los Angeles, CA, United StatesSUMMARY: The alternative protein landscape, comprised of both plant-based animal product alternatives and the emerging field of cellular agriculture (including cultivated meat), has become a flashpoint for contemporary food system debate. Drawing from a mix of interpretive and empirical methods – including stakeholder interviews, media analysis, public opinion surveys, and consumer focus groups – this...