Sci-Arc Graduate Thesis Symposium: Ecological Aesthetics
W.M. Keck Lecture Hall 960 E 3rd St, Los Angeles, CA, United StatesIn 2001, the British multinational oil and gas company BP Amoco rebranded itself as “Beyond Petroleum,” abandoning its original name “British Petroleum.” Its logo was changed from a dark green shield (reminiscent of British racing green) lined in gold to a lighter green symbol of a sun, consisting of an inner gold layer, a lighter...